Free field guide · 02
The Three Letters That Put Your Marketing On “Easy Mode”
U-S-P. The foundation all your other marketing is built on — four all-time-classic examples and the exact 6-step formula. 10 pages.
An irresistible Unique Selling Proposition is the foundation all your other marketing is built upon. Get it right and everything gets easier. Get it wrong and you’re in for a really rough time.
How does a small pizza chain go from 1 to 19,000+ stores in over 90 countries? With a USP that’s impossible to ignore: “Fresh, hot pizza delivered in 30 minutes or less — guaranteed.” Here’s what Domino’s, FedEx, M&M’s and Death Wish Coffee all understood — and how you can use the same play…
Inside the full guide:
- Domino’s 30-minute promise — and why it built 19,000+ stores
- FedEx: owning ONE benefit until you dominate the market
- M&M’s: turning a feature into a benefit people remember
- Death Wish Coffee: never, ever be boring
- The 6-step formula to craft and test YOUR USP
Get the full USP guide
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