How we turned a broken catalog into a 24/7 Instagram sales printer

And created a leading Black Friday ad.

IQ Campingbox came to us with a simple goal: they wanted to tag their products on Instagram posts. Simple, right? Not so much. Their website had a connection issue with Facebook — it couldn't detect their products at all. No products = no catalog.

When we took a look, we found they were running an older version of Jimdo — and Meta simply doesn't work with it. Funny enough, Jimdo advertises exactly this feature.

So we fixed it manually: we built the catalog ourselves in a spreadsheet, specifying every detail —

• Title, description, ID
• Price, availability, condition, brand
• Product link and the crucial image link

— and imported it as a product catalog. (One non-negotiable: the correct image link for each product. Get that wrong and the entire catalog falls.)

With that alone they could tag any product on their Instagram account. Then we made it cooler: a Black Friday collection ad built on the new catalog — product images, short videos, and settings that track every click and sale.

The result: a successful Black Friday sales push — and more importantly a permanent asset, a 24/7 sales channel on Instagram. Every post they make can now drive sales directly.

Want to run profitable Meta ads — no matter what website you have? Book a free call and we'll help you out.

Talk soon,
David